Manila,
Philippines – Hundreds of bartenders all over the Philippines are being called
to enter into a battle unlike any other, as Jose Cuervo, the world’s
best-selling tequila, launches Dons of
Tequila, the global search for the next hero of tequila who has what it
takes to continue the legacy of the 250-year-old brand. The prize of a lifetime
awaits: fly to Tequila, Mexico to harvest their own crop of agave on the Jose
Cuervo estate, blend it into a unique tequila and win the batch, labelled under
their own name.
Jose
Cuervo’s Dons are the real heroes of tequila – the people, past and present,
who epitomize the expert craft, passion, and bravery required to make the
world’s most popular tequila. Their unwavering belief in quality and in the
spirit of tequila – true bonds, real friendship, and good times – is what keeps
the brand’s 250 years of heritage fresh and relevant. These are the qualities
that the bartender who will be named the next Don must embody to be worthy of
the title.
The
local leg of this worldwide hunt officially begins today. Aspiring Dons can
join this first-of-its-kind challenge by uploading a photo of their signature
tequila-based cocktail or shot serve at DonsOfTequila.com. Ten (10) bartenders
will be selected to compete in the National Finals in July, where they have to
show that they have the grit, passion, and cojones
of a true Don.
“Jose
Cuervo has, in over 250 years of family and company history, demonstrated the
grit, expertise, and uncompromising passion for quality required to be and to
remain the world’s number one tequila. Becoming a Don of Tequila is the
ultimate accolade awarded only to those who truly deserve it,” shares Charles
Wright, Senior Commercial Manager – Southeast Asia and India for Jose Cuervo
International. “Bartenders from all over the country will really need to show
the judges that they have the cojones
to be worthy of being called Don.”
The
local finalists will be guided by Jose Cuervo’s Dons of Tequila Mentors – veterans
in their field and true Instigators – Prive Luxury Club’s cocktail bartender
and Diageo Reserve World Class 2014 winner Jerry
Miranda, T.G.I. Friday’s Genrev
Bacasno, who recently bagged second runner-up honors at the 23rd
Annual World Bartender Championship, and celebrated personality Divine Lee.
Jerry,
Genrev, and Divine will lead a Bartenders Bootcamp, designed to prepare the ten
for the National Finals, where their creativity, technical knowledge, and
personality will be judged by the Instigators, together with the Jose Cuervo
Brand Ambassadors. The winner will hold the title Don of Tequila in the
Philippines, and will represent the country in the Jose Cuervo Dons of Tequila
Global Finals for a chance to follow the footsteps of some of the world’s
legends of tequila.
The
Dons of Tequila Global Finals is a showdown of the best-of-the-best from each
country, set against the Jose Cuervo distillery, La Rojeña, in the town of Tequila, in Mexico.
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