Usher in the year of the Sheep in
ZALORA’s bold and opulent Lunar New Year 2015 collection. The 150-piece
womenswear collection is a modern interpretation of the traditional Chinese
wear, perfect not only for the festive season but also for the rest of the
year. ZALORA prides itself on launching modern and stylish ethnic wear
collections suitable for local festivities and this year’s Lunar New Year
collection, which comprises a mix of peplum tops, playsuits and fit and flare
dresses, is no exception.
Designed for the fashion conscious
women, the ZALORA Lunar New Year collection is perfect for those who want to
celebrate the Lunar New Year in festive wear that give a fashion-forward nod to
the traditional Chinese garb. The collection incorporates interesting fabrics
such as jacquard and neoprene with lace and oriental bloom prints.
The Asian influenced prints on
modern silhouettes and cuts accented with mandarin collar shows a cross between
traditional and contemporary design. A strong palette of auspicious red from
bright rose to darker wines dominates the collection and is mixed with hints of
fashion’s latest hues - blue, white and coral keeping the overall look fresh
and modern.
Regine King, ZALORA Philippines Head
of Category Management said, “As a form of expression, fashion must reflect the
intricate dynamics of bridging the past to the present and with the future. Our
collection pays tribute to traditional Chinese aesthetics interpreted in contemporary
silhouettes to help dress the modern woman. Women nowadays are more discerning
and want to mix and match their wardrobe; they are innovators and want to own
their look.”
“Our collection gives them the
chance to celebrate heritage without looking dated and empowers them to style
freely as each piece can match any modern fashion accessory.” Paulo
Campos, ZALORA Philippines’ Managing Director, added.
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