Thursday, April 9, 2015

ZALORA teams up with FOX for Asia’s Next Top Model Season 3



ZALORA, Asia’s online fashion destination announced its partnership with FOX International Channel for Asia’s Next Top Model Season 3. The hit reality TV series is the most celebrated model search in the region producing the freshest fashion faces in Asia’s modelling scene.

Asia’s Next Top Model Season 3 is all about glam and style, complemented perfectly by ZALORA’s high street fashion must haves. Superstar model Georgina Wilson, will be this season’s new host. She will be joined by creative director Alex Perry, and model mentor Joey Mead-King as the panel of judges. The judges will guide the model-hopefuls through high-stakes catwalk shows, fashion photo shoots and publicity appearances – a rigourous modelling boot camp to discover who among the girls deserves to be on top.

Paulo Campos, ZALORA Philippines, Managing Director said, “Asia’s Next Top Model is the most celebrated model search in Asia, and it enjoys massive support from millions of fashion fans across the region. We are proud to contribute in discovering the next top model from Asia. ZALORA supports Asia's diverse forms of beauty and seeks to empower women through fashion by giving them the confidence to own whatever moment they find themselves in. This is perfectly echoed in the show as models take on weekly style challenges.”

Penny Tan, Marketing Director of Fox International Channels Malaysia, said: “Cycle 3 of Asia’s Next Top Model promises to be the biggest and best cycle yet, and we are certainly pleased to be a part of it. We look forward to the many twists, turns and high fashion moments, as well as the opportunity to unearth fresh talent in this region.

Viewers will also be able to keep abreast with the latest fashion trends, courtesy of Zalora, being the show’s Official Online Fashion Shopping Partner. It is our pleasure to have them on board as a partner, who has fittingly established its position in the fashion industry as Asia’s Largest Online Shopping Platform.”


Amanda Chan, Franchesca Lagua and Monica Sta. Maria are proud representatives from the Philippines. They will be competing with 11 other girls to be named as Asia’s Next Top Model. The winner of Asia’s Next Top Model will be named the 2015 Face of TRESemmé in South East Asia and the Face of ZALORA, and she gets to drive and own a brand-new Subaru XV STI. The Top Model will also be given a cover and fashion spread in Harper’s Bazaar Singapore.

Friday, April 3, 2015

Jose Cuervo Launches Search for the DONS OF TEQUILA in PH




Manila, Philippines – Hundreds of bartenders all over the Philippines are being called to enter into a battle unlike any other, as Jose Cuervo, the world’s best-selling tequila, launches Dons of Tequila, the global search for the next hero of tequila who has what it takes to continue the legacy of the 250-year-old brand. The prize of a lifetime awaits: fly to Tequila, Mexico to harvest their own crop of agave on the Jose Cuervo estate, blend it into a unique tequila and win the batch, labelled under their own name.

Jose Cuervo’s Dons are the real heroes of tequila – the people, past and present, who epitomize the expert craft, passion, and bravery required to make the world’s most popular tequila. Their unwavering belief in quality and in the spirit of tequila – true bonds, real friendship, and good times – is what keeps the brand’s 250 years of heritage fresh and relevant. These are the qualities that the bartender who will be named the next Don must embody to be worthy of the title.

The local leg of this worldwide hunt officially begins today. Aspiring Dons can join this first-of-its-kind challenge by uploading a photo of their signature tequila-based cocktail or shot serve at DonsOfTequila.com. Ten (10) bartenders will be selected to compete in the National Finals in July, where they have to show that they have the grit, passion, and cojones of a true Don.

“Jose Cuervo has, in over 250 years of family and company history, demonstrated the grit, expertise, and uncompromising passion for quality required to be and to remain the world’s number one tequila. Becoming a Don of Tequila is the ultimate accolade awarded only to those who truly deserve it,” shares Charles Wright, Senior Commercial Manager – Southeast Asia and India for Jose Cuervo International. “Bartenders from all over the country will really need to show the judges that they have the cojones to be worthy of being called Don.”


The local finalists will be guided by Jose Cuervo’s Dons of Tequila Mentors – veterans in their field and true Instigators – Prive Luxury Club’s cocktail bartender and Diageo Reserve World Class 2014 winner Jerry Miranda, T.G.I. Friday’s Genrev Bacasno, who recently bagged second runner-up honors at the 23rd Annual World Bartender Championship, and celebrated personality Divine Lee.

Jerry, Genrev, and Divine will lead a Bartenders Bootcamp, designed to prepare the ten for the National Finals, where their creativity, technical knowledge, and personality will be judged by the Instigators, together with the Jose Cuervo Brand Ambassadors. The winner will hold the title Don of Tequila in the Philippines, and will represent the country in the Jose Cuervo Dons of Tequila Global Finals for a chance to follow the footsteps of some of the world’s legends of tequila.


 The Dons of Tequila Global Finals is a showdown of the best-of-the-best from each country, set against the Jose Cuervo distillery, La Rojeña, in the town of Tequila, in Mexico.