The online fashion
retailer to offer independent fashion designers and sellers access to their
millions of customers
ZALORA, Asia’s
leading online fashion destination, has announced it will be launching ZALORA Marketplace
in the first half of this year. With over 15 million visits per month to
ZALORA, Marketplace will give independent fashion designers and sellers the
opportunity to instantly expand their business to ZALORA’s massive customer
base and will greatly increase the product assortment available to customers.
ZALORA Marketplace
will allow vendors from all over Southeast Asia and Hong Kong to create their
own branded storefront within the ZALORA site, which will be run and maintained
by the seller with support from a dedicated ZALORA account manager. They will
also benefit from a huge increase in brand exposure through free online
marketing and advertising that will be part of ZALORA’s overall marketing
campaigns.
Set to be one of the
most beneficial fashion Marketplaces in Southeast Asia for independent fashion
designers and sellers, customers across the region will also benefit from
hundreds to potentially thousands of new products and brands available online
without having to visit different shopping portals.
“The upcoming launch
of ZALORA Marketplace is an exciting development for the fashion industry in
Southeast Asia as whole,’ said Paulo Campos, Managing Director, ZALORA
Philippines. “We are launching a platform where up and coming brands, boutiques
or designers can sell their products alongside our internationally renowned
brands, to an already highly established and loyal customer base. We have over
15 million visits to our ZALORA sites per month; for an independent fashion
seller to have instant access to this kind of audience is a previously unheard
of opportunity.”
A dedicated and
localized ZALORA Fashion Scout force is currently searching for and recruiting
potential brands and designers to come on board for launch.
“We have found some incredible
and exciting designers and sellers so far,” said Campos. “We are really looking
forward to working with them, nurturing them at this stage of the journey and
seeing how far their business can expand through Marketplace.
There has never been
a better time than now to bring fashion retail businesses online, especially
throughout Asia Pacific where the internet population is already over 200
million people and growing steadily. According to research* around 11%-15% of
total global retail sales will be conducted through online channels by 2020,
with Asia Pacific accounting for a very large portion of that. For fashion
designers and sellers looking to expand their sales and reach, online is the
only place to be.”
ZALORA Marketplace is
currently open to applications from potential sellers and details can be found here .
